Definition of Local Marketing

In Offline Marketing, “Local Marketing can generally refer to any marketing techniques a localized business, in any industry, uses to market itself to the area it operates in.” Source
In Online Marketing, Local Marketing can generally refer to any online marketing techniques that a local business, in any industry, uses to market itself online to the area it operates in.
Local marketing is mostly used by small businesses like stores, restaurants and outlets, but franchise businesses also use local marketing to promote themselves around their specific location.
A local company uses specific marketing strategies to engage new and potential customers related to their specific community. Transferring that same marketing activity to the online marketing world may bring some outstanding results that can easily surpass those offline marketing activities.

Local marketing is an endless process instead of a campaign or event that will end after a fixed time.

How is Local Marketing generally used on the web?

In the online marketing world you can use online marketing strategies to do local marketing so you can build your brand awareness in your neighborhood.
It is all about how you can reach, know and interact with your audience as much as you can. Here are a few online media channels normally used to target local audiences.
Local Website: Local customers normally get excited when their favorite store where they usually go to purchase their goods, has a website showing their products and services. It’s a lot easier for a customer to plan with the use of a webpage where is he going to buy stuff before going there.

Local Social Media: People hang out a lot more on social media networks than on a website, and that’s where you should establish your presence as well. I have no words to explain how much time, money and effort social media has invested on behalf of local businesses.

Local Search: Is your website listed by your location and the local market it serves? Are the keywords and descriptions you used for the search engines used by those people who are searching for a business like yours in a specific area, for example ‘Builder in Shepparton’ and ‘Plumber in Orange’?

Local Mobile: The time has come when every single thing created to be used on a desktop computer has to be optimized for mobile devices. If you don’t go mobile you will certainly be missing out on a great deal of customers.

Local Lead Generation: I have seen how important and trusted Cost per Action websites offer to pay $10 to $20 for every new lead generated on behalf of a business. But in our training we will show you how to get that almost free.